Complete Farmer Implemented OKRs and Aligned their Team with Teamflect

Complete Farmer is a Ghana-based digital marketplace platform transforming the agricultural value chain in Africa. Connecting farmers, buyers, vendors, and service providers on a single platform, Complete Farmer is creating a more efficient and standardized supply chain that meets international expectations and promotes sustainable agriculture.

‍

But internally, as the company grew and its impact deepened, Complete Farmer needed a better way to align teams, track performance, and drive individual accountability.

‍

We interviewed Baaba Toofah, the ESG and Learning & Development Officer at Complete Farmer, who shared insights into how Teamflect has revolutionized their approach to performance management and goal alignment.

‍

A Solution That Simplified Performance Management

‍“It just made performance management very easy in terms of tracking and having historical data. Teamflect shows you progress on an individual level, department level, and top-line level.”

Baaba Toofah - ESG and Learning & Development Officer

‍

After discovering the power of OKRs through an investor-led session, the leadership team went searching for a tool that could bring structure and clarity to the goal-setting process.

‍

That solution came in the form of Teamflect. Today, Complete Farmer uses Teamflect for:

• Goals & OKRs
• Performance Reviews
• 360-Degree Feedback
• Employee Recognition

All fully integrated inside Microsoft Teams.

‍

From Top-Line Strategy to Individual Accountability

“It’s pretty easy to connect goals from the top, then down to C-suite members, managers, and line staff. There are different ways to measure goals, and Teamflect provides all of them.”

Teamflect's cascading goal-setting features became especially valuable to Baaba, who oversees performance management. The platform has enabled Complete Farmer to create clear alignment from organizational objectives down to individual contributions, ensuring everyone understands their role in the company's agricultural transformation mission.

‍

Smooth Implementation with Exceptional Support

As useful as a performance management software is, it won't be worth much to an organization if their team can't adopt it. Teamflect made onboarding smooth.

‍

While change management took some effort, the Complete Farmer team received hands-on training from Teamflect's customer success team, followed by internal sessions. What could have been a bumpy transition became an empowering one.

‍

"The Teamflect team gave Complete Farmer a lot of support and conducted training sessions with them, which helped a lot," Baaba noted during our conversation.

‍

Continuous Evolution and Feature Development

“Teamflect is regularly updated with incredibly useful features!”

Their positive experience didn't stop at implementation. Teamflect's constant feature updates and clear communication channels continue to impress the Complete Farmer team.

‍

She further elaborates on how the Teamflect product evolved during their time: "Sometimes you don't even know you need these new features! Then they drop and you think: Wow. That's a good feature!"

‍

Outstanding Customer Support Experience

“Customer support is really good! They are very responsive. It’s easy to book a meeting, and I never wait too long to hear back.”

The responsiveness and quality of Teamflect's support team has been a crucial factor in Complete Farmer's successful adoption and continued satisfaction with the platform.

‍

For Baaba, the experience with Teamflect can be summed up in three words:

‍

“Simple. Efficient. Agile.”

With Teamflect, Complete Farmer has built a centralized system to manage performance, recognize contributions, and create goal alignment across departments, laying the foundation for stronger execution and continuous improvement in a high-impact industry.

‍