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Pure Environmental is a hazardous waste and resource recovery company operating across Australia. Founded in June 2022, Pure united multiple established operations under one umbrella brand and looked forward.
The company nurtures a strong team consisting of chemists, operators, and administrators, and is guided by six core values: innovation, diversity, pride, curiosity, valuing people, and safety.
For leadership, these values aren’t just statements on a wall; they drive the way the business runs.
As a young but fast-growing organization, Pure Environmental needed more than a static document for its one-year and three-year strategic plans. They initially used Viva Goals since they were already in the Microsoft 365 ecosystem.
Microsoft’s announcement to discontinue Viva Goals by the end of 2025 was a shock to them.
They looked for the best Viva Goals replacement and found something great in Teamflect.
When the leadership team began formalizing its strategic plans, they chose Microsoft Viva Goals to manage its strategic goals. Initially, it seemed like a step up from manual tracking.

“Viva Goals was better than an Excel spreadsheet, but it still kind of sat to the side of the organization.”
Rachel Irvine-Marshall – Executive General Manager – Services
While Viva Goals handled the basics, the Pure team quickly saw limitations:
“Viva Goals wasn’t overly user friendly… It did what we needed, but it didn’t really link easily to other organizational practices.”
Then, just as they were embedding Viva Goals into the business, Microsoft announced it would be discontinued.
“When Viva Goals was discontinued, we felt a bit lost about what to do next.”
The pressure was on to find a replacement that not only matched Viva Goals’ capabilities but also solved its shortcomings, all without disrupting strategy execution.
“We went on Google and searched ‘best platforms to replace Viva Goals’. That’s how we found Teamflect.”
The team shortlisted five platforms and demoed three. Their selection criteria was clear:
Teamflect stood out immediately.
“The process was straightforward. We didn’t even need support. We just followed the instructions, uploaded our Viva Goals data, and it worked. It was really intuitive.”
In January, the team exported their data from Viva Goals, uploaded it into Teamflect, and began implementation. Using Teamflect’s Viva Goals migration template, they completed the migration themselves, no formal onboarding or lengthy process required.
They set up an ambitious timeline to have Teamflect up and running during their strategy meeting in March and they accomplished it within their set timeline.
They went on to move all professional development plans (PDPs) and check-ins into Teamflect. Now, every month, managers and employees discuss strategic delivery alongside individual performance.
“Teamflect was exactly what we needed to embed our strategy. Now, in our monthly PDPs with managers, we’re consistently talking about what’s in Teamflect and actively discussing the delivery of strategy every month.”
Teamflect’s integration with Microsoft Apps meant their goals and initiatives weren’t siloed. Instead, they became a part of meetings, PDPs, and ongoing performance conversations.
“Teamflect is really well integrated into our existing processes. We can bring goals directly into meetings, link them to agenda items, and have strategy conversations seamlessly inside Teams.”
The change was noticeable immediately and Teamflect was adopted companywide within their set timeline.
“Everyone was like, wow, this is so user friendly.”
Pure Environmental customized Teamflect’s backend to match their goal setting and strategy terminology, making the system feel like their own.
“We love that we can adapt the terminology in the backend to match our own strategy language. It lets us align the platform completely with how we work.”
Teamflect isn’t a static product. It is regularly updated with new features and quality of life improvements to make sure users have the best performance management experience possible. This didn’t go unnoticed by Pure Environmental.
“It’s refreshing to see how much development is constantly happening in Teamflect. We’ve even submitted ideas, and it’s great to see improvements like updated filtering roll out so quickly. Compared to other platforms where nothing changes until a major review, Teamflect is always evolving.”
Pure Environmental plans to expand their use of Teamflect beyond Goals, Tasks, and Reviews, exploring modules like Recognitions to align with their values and drive engagement. They’re also excited about upcoming features such as Teamflect’s AI Agent to further streamline performance and strategy management.
“It’s been easy and very user friendly. But at the same time, it is transformative for us as an organization in the way that we can manage strategy.”