Episode 39: Why Employees Forget Your Values feat. Ann Melinger

Hear Ann Melinger, CEO of bink, explain why most company values are decorative rather than directional, and how to turn them into behaviors people actually use.

Many companies have values, but ask an employee to name them and they draw a blank. In this episode of The Team Check-In, host Emre Ok talks with Ann Melinger, CEO of bink (formerly Brilliant Ink) and a culture strategist with more than 25 years of experience in employee engagement, about why values so often end up as "wallpaper," present on the wall but absent from decisions.

Ann breaks down how to turn a value into a specific, observable behavior, and why leadership has to model it before anyone else does. She shares the storytelling exercise she uses to build values from the top down, then pressure-tests them with employees. The conversation also covers when a value needs a refresh and how mergers or rapid growth can make people outgrow their stated values. She closes by mapping the value-to-behavior-to-competency chain that ties values directly into performance reviews and recognition.

Chapters

  1. 04:17 Why values become "wallpaper" instead of a compass
  2. 06:21 What values done right actually look like
  3. 07:44 Turning a value into a specific, observable behavior
  4. 08:57 Core values vs. universal expectations (the "integrity" trap)
  5. 13:17 Building values top-down with a storytelling exercise
  6. 17:01 When it's time to refresh your values
  7. 18:59 Outgrowing your values through mergers and rapid growth
  8. 24:31 Hiring for values, starting with the EVP
  9. 33:35 The decision audit: where to start today

Key Takeaways

  • Values without behaviors are wallpaper. They might look good on the wall, but if they don't shape hiring or promotion decisions, they're decorative, not directional.
  • Core values are not the same as universal expectations. Being ethical or not stealing from your employer applies to everyone; a real core value has to be specific enough to differentiate your company from any other.
  • Build values top-down, then pressure-test them with employees. Melinger starts with a storytelling exercise, asking leaders to describe an employee action that stopped them in their tracks, then pulls the underlying behaviors out of that story. She aims for roughly 80% grounded in current reality and 20% aspirational.
  • A refresh is overdue after major change. A merger, a new leadership team, or years of rapid growth are all signals it's time to revisit your values, and Melinger recommends reviewing them at least once a year regardless.
  • The real payoff is a value-to-competency chain. Melinger calls this the gold standard: defining values into behaviors, then behaviors into competencies that show up in performance reviews and recognition, so values become measurable instead of aspirational.
  • Start with a decision audit. Look back at your last 10 to 30 decisions and ask whether your values actually guided them, then pick one small change to start with instead of trying to fix everything at once.
Speakers
Emre Ok
Product Marketing Manager
Teamflect
Ann Melinger
CEO
bink.