Ruwag, a distinguished family-owned business founded by the Von Eye family, stands as one of South Africa's leading suppliers of power tool accessories, fasteners, and hand tools.
With a rich heritage spanning over 15 years, Ruwag's commitment to quality and innovation has earned them a stellar reputation in the hardware retail industry. What sets Ruwag apart is its deeply ingrained culture that prioritizes both its people and customers, fostering an environment where collaborative growth thrives.
To sustain and enhance its strategic initiatives, Ruwag embarked on an OKR journey. In their quest for a solution that could streamline and support their strategic planning and execution, they discovered Teamflect, a platform that perfectly aligned with their needs for efficient goal management, cultural integration, and continuous performance tracking.
We interviewed Rupert Jacobs, Managing Director at Ruwag, who shared how Teamflect has become central to their strategic execution.
"Teamflect keeps us focused on what we need to do."
Rupert Jacobs - Managing Director
For Ruwag, staying on track with their strategic goals was crucial. Rupert highlighted how Teamflect played a significant role in maintaining their focus and preventing deviations from their objectives:
"I think just keeping us on track. I think we've got to say it's just as important to know what you should not be doing than to know what you need to do. And I think that part is where Teamflect is helping us quite a lot. It keeps us focused on what we need to do and stops us from going off track all the time because everything that we need to do is set in one place."
By consolidating all necessary tasks and goals within one platform, Teamflect ensured that Ruwag's team remained aligned and efficient in their operations.
"Everything is in one place! That's the nice thing about Teamflect!"
Rupert emphasized the importance of having a comprehensive overview of their operations. Teamflect's dashboard became an indispensable tool for Ruwag, providing a centralized view of all critical elements. When asked about his favorite feature in Teamflect, her responded with:
"I think the dashboard where you see everything at once. So you see your goals, you see your tasks, you see your calendar, you see your goals reached, your feedback sessions. Everything is in one place. That's the nice thing about it."
This comprehensive dashboard allowed Ruwag to streamline their workflow and ensure that every team member had clear visibility into their responsibilities and progress.
"Teamflect has custom feedback capabilities and analytics that I haven't seen on any other platform"
One of the standout features of Teamflect for Ruwag was its robust feedback and review system. Rupert appreciated how this feature seamlessly integrated with their organizational culture and strategic goals:
"I could pick up a lot of our cultural stuff that makes it important for our business to grow was built into Teamflect on the way that you do your one-on-one meetings, your staff feedback sessions and everything that's talking to our culture but also talking to our OKRs and our strategies. It's all combined into this platform of Teamflect which really makes it nice."
"Teamflect makes our goals and our strategy management a lot more efficient."
We asked Rupert to summarize his experience with Teamflect in a couple of sentences. He did one better and boiled it all down to a single word: Efficiency.
"I would almost bring it back to one word and it's efficiency. That's for me what Teamflect adds to our business. It makes our goals and our strategy management a lot more efficient."
Teamflect's ability to streamline goal setting, task management, and performance reviews meant that Ruwag could operate more effectively, ensuring that all team members were aligned with the company's strategic direction.
Ruwag's journey with Teamflect highlights the transformative power of a well-integrated performance management tool. By providing a centralized platform for goal management, task tracking, and feedback, Teamflect has helped Ruwag maintain focus, enhance efficiency, and foster a culture of continuous improvement.
Through their partnership with Teamflect, Ruwag continues to thrive as a leader in the hardware retail industry, a strong example of how small businesses can achieve strategic clarity and operational excellence with the right performance platform.
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I would almost bring it back to one word, and it's efficiency. That for me is what Teamflect adds to our business — it makes our goals and our strategy management a lot more efficient.
What exactly made Teamflect stand out to you?
I think first of all it's the setup of our OKR goals into the platform, how you set it up, and then how it gets managed on a weekly basis to track all of these goals and tasks that run into the platform. Also the way it communicates
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through to our team what needs to happen and keeps us on track. I think that's what drives it very well. What Teamflect has that I haven't seen on other platforms is the feedback, personal review side of things. A lot of our cultural elements that are important for our business to grow are built into Teamflect — the way you do your one-on-one meetings, your feedback
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sessions and everything. It speaks to our culture but also to our OKRs and our strategies. It's all combined into one platform.
What are you using Teamflect for on a day-to-day basis?
Daily now we've got our OKRs built into Teamflect, with all the tasks flowing down from that. The OKR is there for the year — the year strategy and the year plan — but then every week and every month we do the
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planning of what needs to happen in that specific month. The drill-down on the tasks, applying those tasks to the various teams that need to execute them, and tracking progress on our goals — that's what we're using it for at the moment. What we're looking at expanding is implementing the review and feedback sessions built into the Teamflect platform as well, and linking the OKR success
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rate through to the employment review process to make sure it's all connected.
What is your favorite feature in Teamflect?
I think the dashboard where you see everything at once — your goals, your tasks, your calendar, your goal progress, your feedback sessions — everything is in one place. That's the nice thing about it. And then the second thing is what you're normally struggling with: how to
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assign a value to goals that have been completed and succeeded on. Teamflect gives you a percentage achieved, and that percentage can be directly related to your performance review as well, which makes it a lot easier and a lot more quantitative when you evaluate your employees.
In your opinion, how has Teamflect helped your organization?
I think it's just keeping us on track. We have a saying — it's just as
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important to know what you should not be doing as it is to know what you need to do. That's where Teamflect is helping us quite a lot: keeping us focused on what we need to do and stopping us from going off track, because everything that we need to do is set in one place. It makes everything as integrated and linked as possible. We've got our weekly sessions and it's just a matter of looking at the tasks, checking what's done, and having
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15-minute meetings. That's it.
If you had to summarize your experience with Teamflect in just a couple of sentences, how would you go about it?
I would almost bring it back to one word, and it's efficiency. That for me is what Teamflect adds to our business — it makes our goals and our strategy management a lot more efficient.
What do you think of the customer service and support at Teamflect?
It's always something you wonder about when a product isn't local —
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this is international, so you wonder what the support will be like. But Sue and the team have really helped us whenever there are questions. We had some specific questions that weren't typical in the Microsoft Teams environment, and they helped us build solutions for those. For instance, we've got a few different companies on Microsoft Teams, so it was a matter of figuring out how to manage those different companies and set things up so that everyone can use Teamflect across the different
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companies, not only within Rubac itself. That helped a lot.
Teamflect, build teams that deliver.
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